I help brands extend their footprint into new markets. Through global sourcing and on-the-ground expansion support.
Based in Mexico with deep relationships with artisans and makers worldwide, I work with hospitality groups and boutique retailers who want their spaces to feel curated, not corporate. Two ways I work with clients: as a global buyer, sourcing and curating product for hotels, gift shops, and retail spaces; and as a market expansion partner, helping brands establish a presence in a new city or country, the kind that feels native, not franchised.
About me ❊
I’ve spent fourteen years in branding and marketing, building strategy for companies that needed to feel less corporate and more real. Along the way I’ve mentored founders, consulted across industries, and traveled widely enough to know how markets actually differ from one place to the next.
I’ve called Mexico home for six years with hands-on relationships across the artisan and hospitality worlds.
Services
I source and curate handcrafted products from artisans around the world; including Mexico, Japan, Indonesia, Guatemala, Vietnam, Thailand, Taiwan, China, and Morocco. Exclusively for hotels, gift shops, guest rooms, and boutique retail spaces. Every piece comes from a real relationship, not a catalog.
Global Artisan Sourcing
I specialize in helping hospitality and retail brands enter the Mexican market on the ground, hands-on, from strategy through setup. Currently based in Mexico.
Market Entry
How I Work
We start with a conversation about what you need. From there, I build either a sourcing plan or a market entry strategy, then handle the execution myself, on the ground.
Consultation
Sourcing or Strategy Plan
On-the-Ground Execution (if needed)
